Leo Vegas has today confirmed that the takeover of Expekt is now complete and the brand will re-launch on the 19th of May. Expekt was previously owned and operated by the Betclic group and after closing down for a period the brand was bought out by LeoVegas.
Expekt it’s more a sports betting brand than a casino brand, it is likely Leo Vegas and will continue to operate it under its own name. Leo Vegas has not made any indication that the sites will be merged together at this time. All players with an account in Sweden will be able to visit the Expekt site again and log into the same account. Anyone registered with expect.com will need to create a new account, this will mainly be Finnish players. Work has been done in the background to make a newer more seamless betting site and application using LeoVegas’s experience to improve the platform.
The new launch will allow the brands to be set up and ready and running ahead of Euro 2020 taking place in the summer of 2021. The brands are well established in Northern Europe and LeoVegas continues to push them there as well as the LeoVegas brand. We would expect to see the Expekt app on both the iTunes App Store and Google play store in the countries where that is available. Outside of that, where licensed, Expekt.com will be available via the Mobile betting website and desktop site.
In Sweden, they will be regulated under standard SJ license and will have a PMP procedure with bank ID and Swish. Finland will operate under an MGA license and will also use the PMP procedure. They are yet to confirm any other countries where the site will be launching in but we will see expect to see them across Northern European countries.
The Leo Vegas CEO confirmed during a quarterly report that the price was €5 million for the purchase of the brand. This takes over the brand, the website, and any existing customer data.
The Expekt site owned by the Betclic group confirmed its UK closure on the 31st of October 2019. The brand itself was founded in 1999 in Sweden and was recognized as being one of the first betting websites in multiple European languages. During peak trading, it serviced around 1.8 million registered customers and was sold to Mangas Gaming group in 2008 for 125 million Euros.