The gambling industry took a sigh of relief when Las Vegas casinos were allowed to reopen in June after staying shut for about three months due to the pandemic. However, the latest numbers show that casinos have failed to attract the kind of crowd they’d expected.
Gaming floors appear deserted. Visitor volume fell about 70.5% from the same time period in 2019 according to The Las Vegas Convention and Visitors Authority (LVCVA).
About one million players visited physical casinos in LA in June 2020. While nobody expected to hit the pre-pandemic numbers, experts believe the figure is very low.
According to reports, a large number of people who visit LA casinos are tourists who come to have fun in the city. June is typically a good month for the industry due to a huge number of local and international tourists visiting the city for leisure. However, due to a fewer number of people traveling, the industry seems to have taken a major hit.
Not only are people staying away from gambling, but casinos also have to abide by 50% occupancy limits.
More About the Numbers
The overall visitor volume saw a decline of 54% in the first half of the year. About 9.7 million visitors came to town – 11.5 million less than the numbers recorded in 2019.
Almost all major events set for 2020 have been canceled or postponed. In the latest news, the Las Vegas Raiders announced that this season will be played without any fans in attendance.
What Are Casinos Doing?
Casinos are trying their best to lure visitors.
June did not bring in big numbers but if you compare it to May, you’ll see growth, which indicates things are getting better but the road to recovery is rather slow.
Casinos deserve some credit as they’re trying their best to attract travelers. A large number of properties are offering incentives and special offers.
Many have reduced resort fees and some are offering free or discounted rooms to help the industry.
MGM Resorts, one of the largest names in the city, launched a special advertising campaign called “Viva Las Office” to lure remote workers.
The program is for people who have been forced to work from home but do not enjoy the experience. It offers beverage and food credit per night, credits to book private flights on JSX, and late and early checkouts.
JSX has joined hands with a number of casinos including Wynn Resorts. The giant was earlier in the news for a unique buy-one-get-one offer.
Those who book one night for $155+$45 (fee) can stay for a second night for free.
Critical Marketing and Criticism
The LVCVA has received immense criticism for exorbitant operating budgets. However, the authority has declined all criticism.
Last month, the LVCVA decided to extend its old advertising contract with R&R Partners instead of bidding due to the current situation.
The body issued $110 million to R&R to produce and develop marketing spots and secure media buys.