The William Hill USA app went live back in July 2019 in the state of New Jersey, bringing this Global gambling giant right to the forefront of American wagering. Their vast experience in the industry, both in terms of bricks and mortar casinos and the online world will be gladly welcomed as states continue to work on legitimising online gambling.
With land-based sites also operational in the state such as Monmouth Park and Ocean Casino Resort, William Hill have shown that they have been preparing for their anticipated New Jersey launch for some time.
They have certainly hit the ground running with their online and mobile service. Wasting no time at all in spending money on marketing campaigns and luring customers in with attractive new customer offers.
Registering as a new customer
Before being able to wager on the app eligible state residents/visitors are required to register for an account. This can be done from inside one of their land-based venues or via an online registration form. Different locations have different criteria to comply with local state laws.
Nevada and Iowa
Nevada and Iowa residents are required to complete an online form and then attend their local William Hill sportsbook. Photo id is also required to be uploaded as-is a selfie, which is then matched up with your location to verify that the registration process was completed within a venue. This is required as part of Nevada and Iowa state law.
However, New Jersey residents can register for a William Hill account straight from their cell phone. A much simpler process and one that in time may well be commonplace amongst all legitimate states. Simply enter a few details via the online registration form and users are ready to wager straight away.
States not mentioned above unfortunately are unable to benefit from the services for now. However, as more states climb on board with online gambling the more states you can expect to see the brand. Other states that are rumoured to be targeted by William Hill for an online launch are;
- New Mexico
- New York
- Rhode Island
- West Virginia
How to get the William Hill app in America
The app is readily available within the states of New Jersey, Nevada and Iowa to residents/visitors over the age of 21 who possess an iOS or Android device. Head to the app store where the app is readily available for iPhone and iPad users.
Android users are required to install the Android compatible .apk file from the mobile site. The app cannot currently be located from within the Google Play Store.
For those who prefer to use an alternative mobile operating system, the app is also available from any mobile browser within state lines. Head to Williamhill.com from your preferred mobile device.
The mobile site can then be saved directly on to the home screen of the device for quick access to it in the future. The webpage to the site can also be saved as a bookmark or favorited.
William Hill app review
As William Hill already has a very successful online platform running across Europe and beyond, it wouldn’t make sense to build another one from the ground up specifically for the states. Therefore the actual framework and style of the app are in line with the rest of the world.
A more robust platform initially has shown from my testing to be a smoother experience than those betting apps built from scratch to cater to the American market. Less downtime, glitches and blank pages lead to less frustration and a more efficient way to place wagers, check lines or catch up on live scores.
Working out how the app functions took no time at all. Intuitive menu systems and well-spaced lines make the information clear and getting where you want to be a quick and easy process.
Placing bets is simple too. Browse the available markets, pick your lines and then head to the bet slip. Selections will be presented with applicable wager types displayed. Choose your bet type, enter your stake amount and place your wager.
A confirmation is shown on the screen to let the customer know the bet has been placed. The bet can then be viewed from the open bets tab found in the menu at the bottom of the screen.
There are 11 sports that were available in the A-Z category during my testing. These were:
- Australian Rules football
- Auto racing
That’s all the major sports and events covered and a little more besides! Don’t take this as meaning the list is exhausted. From experience, they are more than happy to add sports and events to this list if there were to be sufficient demand for it within the USA. Customers are encouraged to provide feedback on the app and on social media. This ultimately helps them to better understand their players to offer a more all-round better service.
The more traditional way of betting on sports is betting on upcoming events. The app displays each fixture alongside the spread, money line and over/under lines. However, more lines are available such as time wagers, prop bets and specials. These are accessible either by tapping on the team names or by tapping the more bets button below the fixture in question.
Wagering on games that are live and running is also possible. This can provide people with a whole new perception or interest to the game being watched. With so many statistics being provided by professional agencies it can be beneficial to keep your eyes peeled on the action for an opportunity, rather than having the game on in the background.
Types of wagers
William Hill is very diverse and allow a wide range of bets to be placed. Straight bets are the easiest to place and understand. These bets consist of a single selection. However, customers can select multiple lines to make up a parlay or teaser. There is then the options decrease the risk of parlays by converting it into a round-robin bet. This essentially places the given selections into multiple combination bets.
In order to wager players must deposit money to their William Hill account first. This is also where any returns would be placed once wagers have been settled and conformed as won.
The preferred method of payment for customer seems to be via credit/debit card or by ACH. There are other methods of payment available such as funding the account directly at one of the William Hill land-based casinos. Fans of Paypal will also be pleased to hear that this method of payment is also accepted.
Withdrawing money is done in reverse, using the same methods as depositing.
William Hill is eager to bring in new customers and keep the existing ones happy. Therefore there are regular promotions available to new and experienced players.
These bonuses can come by way of a deposit bonus, line boosts, cashback or enhanced winnings. Promotions appear across all of the major sports and change regularly. They can also differ from one location to another.
Therefore it is recommended to check out the dedicated promotions section of the app when you log in to make sure value isn’t being painfully ignored.
There is an extensive customer support network attached to the William Hill New Jersey app to settle any unnerved customers. An extensive online help section that gives answers to frequently asked questions and provides details on game rules and bet types.
Alongside that there is a dedicated customer service team operational round the clock, every day of the week. The team can be contacted in three ways:
- Live Chat
William Hill US app Conclusion
I expect William Hill to grow into a big fish within a very big pond. Their experience across retail and online gambling is second to none, as is the way to actually market the service. Competitors and legislators are likely to keep a very close eye on this gambling supergiant, who is expected to be a major influence within the areas they offer their services.
The foundation of the app is a proven reliable platform that looks good and serves its purpose. Placing wages is easy and additional information also makes the app is a good source of information in relation to upcoming fixtures, as well as live scores.
A reputable name and a 24/7 customer support service show that they care for their players, as does the responsible gambling section found within the app. This section comes highly recommended from us to be visited if any player is finding their gambling habit becoming slightly out of control.
After testing we are more than happy to recommend the William Hill New Jersey app as a legal, reliable and enjoyable betting experience to New Jersey, Iowa and Nevada residents. Other states – keep your eyes peeled for an imminent launch once online gaming has been legalized. Give it a try for yourself and have a look round. The app is free to download with no obligation to join.
Let us know what you think of the app on our Twitter Handle @bettingappscom.