24 New Betting Apps in the UK

New betting apps are launching all the time in the UK. We track and update this list weekly so you can easily find the latest releases in one place.

New UK Betting Apps

We keep up with the latest new betting apps in the UK and update our list here so you can sign up with the latest welcome bonuses.

Newest Betting Apps in the UK
Welcome BonusLaunch DateApp Status
#1
Bet £20 Get £20 in Free Bets
Launch Date
13 Apr. 2026
App Status
iOS: ✅ / Android: ✅
New customers only. Min £20 bet at odds 2.00+. Max reward: One £10 Free Bet and two £5 Combo Free Bets. £10 Free Bet min odds 1/1 (2.00). £5 Combo Free Bets min odds 2/1 (3.0). Free Bets expire 7 days after credit. 18+. Full T&Cs apply.
#2
Bet £20 Get £20 in Free Bets
Launch Date
13 Apr. 2026
App Status
iOS: ❌ / Android: ❌
New customers only. Min £20 bet at odds 2.00+. Max reward: One £10 Free Bet and two £5 Combo Free Bets. £10 Free Bet min odds 1/1 (2.00). £5 Combo Free Bets min odds 2/1 (3.0). Free Bets expire 7 days after credit. 18+. Full T&Cs apply.
#3
Daily Boosts and Specials
Launch Date
1 Mar. 2026
App Status
iOS: ❌ / Android: ❌
Bet St George T&Cs Apply. 18+ GambleAware.org.
#4
Bet £10 Get £10 Free Bet
Launch Date
19 Feb. 2026
App Status
iOS: ❌ / Android: ❌
Play Responsibly | Begambleaware.org | 1st Deposit | Min £10 Stake | £10 Free Bet | Min Odds 2.0 | Max Winnings £100 | 7-day Expiry | Bonus T&Cs Apply.
#5
Bet £20 Get £20 Free Bet
Launch Date
18 Feb. 2026
App Status
iOS: ✅ / Android: ✅
18+. New Players Only. Min deposit £20. Offer is a £20 free bet when you bet £20 in one single transaction, on any sports at odds of 1.75 or higher. Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on any market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms Apply. Please gamble responsibly. BeGambleAware.org
#6
Bet £10 Get £20 in Free Bet
Launch Date
6 Feb. 2026
App Status
iOS: ✅ / Android: ✅
18+. New Players Only. Min deposit £20. Offer is a £20 free bet when you bet a total of £10 on any sports at odds of 1.75 or higher. Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on any market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org
#7
Bet £20 Get £20 Free Bet
Launch Date
19 Jan. 2026
App Status
iOS: ❌ / Android: ❌
18+ | New players only. Opt-in. Min deposit is £20. Offer: Place a £20 sports cash bet at minimum odds of 3/4 (1.75) or higher and receive a £20 Free Bet. Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on selected sports & markets and used on single or accumulator bets (min. 3 selections). Free Bet must be used at minimum odds of 4/5 (1.80). Free Bet stake is not returned with winnings. Winnings are credited as withdrawable cash. Maximum odds of 10.00 may apply. Free Bet must be used within 7 days of being credited. Affordability checks may apply. Full terms apply. | BeGambleAware.org.
#8
Deposit £10+ and get a 100% bonus up to £50
Launch Date
5 Jan. 2026
App Status
iOS: ❌ / Android: ❌
First deposit only. 100% Bonus Match up to £50. Min deposit £10. Credited within 7 days. 10x wagering, £50 max conversion. Max one claim per player. 18+. Full T&Cs apply.
#9
No Welcome Bonus
Launch Date
3 Dec. 2025
App Status
iOS: ✅ / Android: ✅
18+. GambleAware.org
#10
Acca Insurance Up To £100
Launch Date
8 Oct. 2025
App Status
iOS: ✅ / Android: ❌
Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Qualifying bets to be of odds of at least 3.00 total (2/1) and each leg at odds of at least 1.50 (1/2). Bets to be settled within 7 days of claiming Welcome offer. Free bet valid 7 days from issue, usable on any Sport/Market as a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. 18+. T&Cs Apply. GambleAware.org.
#11
Bet £20 Get £10 Free Bet
Launch Date
4 Oct. 2025
App Status
iOS: ✅ / Android: ✅
18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org | T&Cs & Maximum Payouts apply.
#12
No Sports Welcome Bonus
Launch Date
29 Jun. 2025
App Status
iOS: ✅ / Android: ✅
+18, GambleAware. T&Cs apply.
#13
Bet £10 Get £10 in Free Bets
Launch Date
1 Jun. 2025
App Status
iOS: ✅ / Android: ✅
New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. Gambleaware.org
#14
Up To £25 in Free Bets
Launch Date
21 May 2025
App Status
iOS: ✅ / Android: ✅
New customers only. 18+ only. Sportsbook bets only. Place at least 3 real-money bets (£10+ each, odds 2.0+) on separate events within your first day (ending 23:59 UK time). Get 50% of first-day net losses back as a free bet up to £25 (min loss £10). Free bets credited within 24 hours, valid 7 days, stake not returned. One per customer/household. BetTom may amend or withdraw the offer at any time. 18+ T&Cs Apply, GambleAware.org
#15
Bet £10 Get £10 Free Bet
Launch Date
16 Mar. 2025
App Status
iOS: ✅ / Android: ❌
New players only | Deposit & wager at least £10 to get free spins | Offer must be activated before depositing | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours | Free bet offer: Minimum odds: 2.0 | Free bet value will be deducted from free bet winnings | T&C's Apply.
#16
No Welcome Bonus
Launch Date
12 Dec. 2024
App Status
iOS: ✅ / Android: ✅
BetWright T&Cs apply. +18, GambleAware.
#17
Bet £20 Get £20 in Free Bets
Launch Date
1 Oct. 2024
App Status
iOS: ✅ / Android: ✅
New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. T’s and C’s Apply. Be Gamble Aware. 18+
#18
Bet £10 Get £30 Free Bet
Launch Date
1 Sep. 2024
App Status
iOS: ❌ / Android: ✅
New Players Only. Minimum stake £30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.Full Terms apply.
#19
Bet £40 Get £20 in Free Bets
Launch Date
26 Aug. 2024
App Status
iOS: ✅ / Android: ✅
Headline Terms: 18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
#20
Bet £20 Get up to £21 in Free Bets
Launch Date
12 Jul. 2024
App Status
iOS: ✅ / Android: ✅
New customers can claim up to £21 in Bonus Bets by registering an account, making a first deposit of £20, and entering the promo code WELCOME7. The offer is released in stages, with up to three £7 Bonus Bets available once the qualifying conditions are met.
#21
Bet £10 Get £10 Free Bet
Launch Date
24 May 2024
App Status
iOS: ❌ / Android: ✅
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
#22
Bet £20 Get £20 in Free Bets
Launch Date
12 May 2024
App Status
iOS: ✅ / Android: ✅
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.
#23
Up to £40 in Free Bets
If your first bet loses
Launch Date
9 May 2024
App Status
iOS: ✅ / Android: ✅
18+ Opt in, deposit and bet £10 on any football market at odds of 1/1 or greater within 7 days of sign up. Get 5x£10 Free Bets for set football markets. Bonuses expire in 7 days. Click for T&Cs. GambleAware.org
#24
Best Odds On Racing & Greyhounds (No welcome offer)
Launch Date
10 Mar. 2024
App Status
iOS: ✅ / Android: ✅
T&Cs apply.

New Independent Bookmakers

New betting apps uk

Tired of white-labels and their limited bonuses? Try a few independent betting apps.

Independent betting apps in the UK operate their own platforms rather than leasing white-label solutions. This gives them a better control over odds, features, and customer experience.

You can find more competitive odds, more flexible bonus terms, and more innovative promos in independent betting apps. If you're tired of cookie-cutter betting sites, these independent bookmakers in the UK offer genuinely different experiences.

St george square

Bet St George

Daily Boosts and Specials

Bet St George launched in March 2026 as an independent British bookmaker. The Sheffield-based operator focuses on English sports with over 20 sports available, at the time of writing.

ProsCons
Independent UK operatorLimited payment methods (cards only)
Strong football and racing coverageNo mobile app
Competitive welcome offersNo politics or entertainment betting
Bet TOM square logo

betTOM

Up To £25 in Free Bets

BetTom launched in May 2025. This Sussex-based operator runs on EveryMatrix software and targets horse racing fans hard. There's Best Odds Guaranteed (BOG) and live-streaming. BetTom's also quite fast with processing withdrawals, especially for a new operator.

ProsCons
Same-day withdrawalsNo PayPal or Skrill accepted
Best Odds Guaranteed on UK/Irish racingBet builder missing player card markets
New customers only. 18+ only. Sportsbook bets only. Place at least 3 real-money bets (£10+ each, odds 2.0+) on separate events within your first day (ending 23:59 UK time). Get 50% of first-day net losses back as a free bet up to £25 (min loss £10). Free bets credited within 24 hours, valid 7 days, stake not returned. One per customer/household. BetTom may amend or withdraw the offer at any time. 18+ T&Cs Apply, GambleAware.org
Swifty sports logo square

Swifty Sports

Bet £10 Get £20 Free Bets If Your First Bet Loses

Swifty Sports launched in 2022. Like most independent bookmakers in the UK, football and horse racing get the deepest coverage.

The platform currently has a dedicated app for iPhone, the browser interface still gets the job done on mobile browsers. The theme is quite simplistic, so you can quickly find your way around on both mobile and desktop.

ProsCons
Quick withdrawalsCard and bank transfers only
BOG on UK/Irish racingLive streaming absent
Fast verification
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply.

New Horse Racing Betting Apps

New betting apps uk 2

These betting apps may be new, but horse racing will always be a classic.

Horse racing is one of the most popular betting markets in the UK and new apps are competing hard to feature the most appealing feature for horse racing punters. In the following new horse racing betting apps, you can expect to find BOG, live-streaming, race replays, and quick withdrawals.

Here are the newest betting apps excelling in horse racing markets.

Betwright logo square

BetWright

No Welcome Bonus

BetWright launched in 2024 under Onyx Gaming Limited. It runs on the Playbook platform, which it shares with operators like Star Sports and DragonBet. The app stands out for its clean design and strong football coverage, plus live streaming for UK and Irish racing.

ProsCons
Competitive odds across major sportsNo Best Odds Guaranteed for racing
Live streaming for UK/Irish horse and greyhound racingNo welcome bonus (relies on Bangers loyalty scheme)
Clean, intuitive app design with fast navigationLimited payment methods (no e-wallets like PayPal or Skrill)
BetWright T&Cs apply. +18, GambleAware.
Bestodds square logo

BestOdds

Bet £20 Get £10 Free Bet

BestOdds launched in 2025 under Razorbill Links Limited. It runs on the ProgressPlay platform, shared with BetStorm and JeffBet. Its focus is competitive odds across 21 sports, regular boosts, and a clean interface.

Horse racing gets solid coverage with UK, Irish, and international meets with Winner, Forecast, and Tricast markets.

ProsCons
Strong odds with frequent boostsDebit cards only
International racing coverageNo live streaming or Best Odds Guaranteed
18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org | T&Cs & Maximum Payouts apply.

BetMGM

Bet £10 to Get £40 in Free Bets

BetMGM launched in the UK in August 2024 under LeoVegas Gaming PLC. It's backed by MGM Resorts and runs on LeoVegas' platform.

Horse racing coverage on BetMGM covers UK, Irish, and international meets with standard markets, BOG, and live streaming.

ProsCons
Live streaming for UK/Irish racingLimited bet builder options vs competitors
Fast withdrawalsCould benefit from a better line-up of promos
Multiple deposit methods including ewallets like Apple Pay and PayPal
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+

New Football Betting Apps

New betting apps uk 3

You can't possibly think of a new betting app without football in its sportsbook.

New football betting apps now compete on specialized features rather than just offering standard match odds and accumulators. The latest additions to the market come equipped with comprehensive bet builders, acca insurance, and cash-out options during live matches.

These are the latest apps built with football punters in mind.

Betcrown square logo

BetCrown

Bet £10 Get £10 Free Bet

BetCrown launched in 2024 with a unique cashback system "Bangers", which allowed punters to bet £10 on football, earn £0.20 back as a free bet.

BetCrown's football coverage is strong, with markets in lower-tier leagues other bookies may skip. The app works well, odds are competitive, and withdrawals hit your account quickly.

ProsCons
Deep football markets with competitive oddsBangers loyalty system chips away from potentially high-value welcome bonuses
Live streaming available for all UK and Irish horse racingNo Best Odds Guaranteed on horse racing
Slick app with bet builder and cash-out toolsNo e-wallet support (Skrill/Neteller/PayPal)
Play Responsibly | Begambleaware.org | 1st Deposit | Min £10 Stake | £10 Free Bet | Min Odds 2.0 | Max Winnings £100 | 7-day Expiry | Bonus T&Cs Apply.

Dabble

Bet £10 Get £10 in Free Bets

Dabble launched in the UK in June 2025 as an app-only bookmaker built around social betting. The Copy Bet feature lets you replicate other punters' accas with one tap.

Dabble's social features make it unique compared to its rivals, since you easily find multi-leg Champions League or Premier League bets you might not have considered on its homepage. Bet Builder works well for football and there is no shortage of markets.

ProsCons
Social betting via Copy Bet and live Banter channelsApp-only, no desktop site available
Fast withdrawalOnly 4 payment methods (no PayPal or e-wallets)
New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. Gambleaware.org
Ak bets logo square

AK Bets

Up to £100 Winnings Boost on your first Acca

AK Bets launched online in 2023 after three years operating at racecourses. The site delivers sharp Premier League odds and fast withdrawals. Football market coverage on AK Bets is solid and the odds are competitive.

ProsCons
Market-leading odds on major football eventsNo Best Odds Guaranteed on racing
Speedy withdrawalsLimited payment methods (no e-wallets)
Applies to new UK/IRE customers who sign up with promo code AKFOOTBALL100. Place your first bet as an Accumulator on football with a minimum of 4 selections and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org

FAQs About New Betting Apps

Are new betting apps safe to use?

Yes, new betting apps are safe to use if they hold a valid UK Gambling Commission license. All apps listed on our website are licenced by the UKGC, and you should avoid any app operating without UKGC authorization.

Do newer betting apps offer better sign-up bonuses?

Yes, newer better apps can offer betting sign-up bonuses. This is mainly because they compete for market share by offering more generous welcome bonuses than established bookmakers.

How do I know if a betting app is newly licensed in the UK?

You can check the UK Gambling Commission's public register using the operator's name or licence number. The register shows the issue date and current license status. Most new apps also advertise their recent licencing in marketing materials.

What's the difference between independent and white-label betting apps?

Independent bookmakers build and operate their own betting platform, so they have full control over odds, features, and customer experience.

White-label operators rent a ready-made platform from a third-party suppliers, which multiple bookmakers can use simultaneously. This means white-label apps often look nearly identical, share the same betting markets and odds, and impose stricter limits on welcome bonuses.

Do new betting apps have better odds than established bookmakers?

Not necessarily. Some new betting apps offer competitive margins to attract customers, while white-label operators typically match industry-standard odds.

Can I trust a betting app that just launched?

Yes, you can trust a just-launched betting app if it's licensed by the UK Gambling Commission and displays clear terms and conditions.

Are new betting apps available on both iOS and Android?

Yes, most new betting apps are available on both iOS and Android, but not always at launch. Some new bookmakers release on one platform first before expanding.