| App | Bonus Description | Link | |||
|---|---|---|---|---|---|
#1 |
Bet £10 to get £30 in Free Bets |
Bet £10 on any football (odds 1/1+) within three days of sign up. Get two £10 and one £5 Free Bets for set football markets + £5 Slots Bonus on Big Bass Splash, 30x wagering, max redeem £125. Bonuses expire in 14 days. Full T&Cs apply, 18+ Opt in. GambleAware.org. | |||
#2 |
Bet £20 to get £20 in Free Bets |
New Customers Only 18+. Min deposit £20 to get maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of 1/1 (2.00) or greater. Paid as bonus tokens: Min odds requirement for Token One: 4/5 (1.80). Token Two & Three are valid for Bet Builder only and require minimum odds of 2/1 (3.00). GambleAware.org. T&Cs Apply. | |||
#3 |
Bet £10 to Get £40 in Free Bets |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+ | |||
#4 |
Bet £40 Get £20 in Free Bets |
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. Free bet expires after 7 days. BeGambleAware.org. T&Cs apply. | |||
#5 |
Best Odds On Racing & Greyhounds (No welcome offer) |
T&Cs apply. | |||
#6 |
Bet £20 Get £10 Free Bet |
UK Only, 18+, Sign Up using the Promo Code b20g10 and make a minimum deposit of £20. Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. T&Cs apply | |||
#7 |
Up to £100 Winnings Boost on your first Acca |
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum three selections) and AK Bets will boost the profit gained on that initial bet by 25 percent in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org | |||
#8 |
No Bonus Currently Available |
Place an all-correct cash pre-match 5+ match accumulator on Sports, where each selection has minimum odds of 1/5 (1.2) or greater, and get up to a 50 percent cash bonus boost to your winnings. New & Existing customers: 18+, UK & Ireland only. T&Cs Apply. | |||
#9 |
Bet £15 Get £10 Free Bet |
New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply. | |||
#10 |
Bet £10 Get £30 Free Bet |
New Players Only. Minimum stake £30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.Full Terms apply. | |||
Small betting apps are fresh alternatives to bigger platforms like bet365 and Paddy Power, brands that almost every punter has heard of. New and small betting apps can have unique features that can make them better choices for some punters.
A key difference between smaller and more established betting apps is their approach to promotions. Newer platforms need to attract users, so they often provide more competitive welcome bonuses, free bets, and ongoing rewards. Small betting apps can also feature a broader selection of niche sports, which industry leaders may skip due to lacking popularity.
We've been closely following the latest betting apps and comparing them to industry giants. If you want to try out a new platform, our list of the best small betting apps should have you covered.
10 Best Small Betting Apps
Smaller betting apps bring a fresh dynamic to the market. They often focus on areas where bigger brands might not compete as aggressively. Offering higher odds, unique betting markets, or exclusive promotions are some of the core strategies that small betting apps use to attract new users.
Many of the following apps also emphasize innovation through faster payouts, a streamlined user experience, or special features tailored for niche sports.
1. Betano
Betano is a rather well-known name in the global betting scene. It entered the UK market in 2024, though, and it quickly started working on closing the gap between its competitors. The Betano app is relatively easy to use with its simple user interface and plenty of daily promos.
Overall, the range of covered sports on the Betano app is impressive, with horse racing and football leading the charge. The Betano app also gets quite active with promos whenever there's a large event for various sports, making it a great platform to have an account on.
- Minimum Deposit: £5
- Available Payment Methods: VISA, Mastercard, Apple Pay, Fast Funds.
| Pros ✅ | Cons ❌ |
|---|---|
| Global brand with experience. | Desktop sites could use some optimization. |
| Wide sportsbook. | Some withdrawal methods can be slow. |
| Simple mobile interface. |
Bet £10 on any football (odds 1/1+) within three days of sign up. Get two £10 and one £5 Free Bets for set football markets + £5 Slots Bonus on Big Bass Splash, 30x wagering, max redeem £125. Bonuses expire in 14 days. Full T&Cs apply, 18+ Opt in. GambleAware.org.
2. Bet442
The Bet442 app hit the ground running with its sportsbook consisting of over 40 sports. When it comes to more traditional sports, like football and horse racing, Bet442 rivals the titans of the industry, especially with odds boosts.
While the welcome bonus may not be the most generous, Bet442 makes up for the difference with other promotions. While the desktop layout can feel slightly over the top, the mobile experience on the Bet442 is excellent.
- Minimum Deposit: £10
- Available Payment Methods: VISA, Mastercard, Bank Transfers, PayPal, Paysafecard, Trustly, AstroPay, Neteller, Skrill, and MuchBetter.
| Pros ✅ | Cons ❌ |
|---|---|
| Daily odds boosts. | The desktop layout could be simplified. |
| A decent sportsbook with a variety of sports. | Shares a similar interface with its sister sites. |
| Great coverage of payment methods. |
New Customers Only 18+. Min deposit £20 to get maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of 1/1 (2.00) or greater. Paid as bonus tokens: Min odds requirement for Token One: 4/5 (1.80). Token Two & Three are valid for Bet Builder only and require minimum odds of 2/1 (3.00). GambleAware.org. T&Cs Apply.
3. BetMGM
MGM isn't a small name by any means, but the global entertainment giant took a while before entering the UK betting market. The BetMGM is one of our favourites, and it has a generous welcome bonus. BetMGM backs its strong sign-up offer with other promos that make the platform worth a stay for existing users.
Depending on active partnerships, the BetMGM app may feature profit boosts for various sports/teams, which gives the platform an edge over its competition.
- Minimum Deposit: £10
- Available Payment Methods: VISA, Mastercard, PayPal, Apple Pay, and Bank Transfers.
| Pros ✅ | Cons ❌ |
|---|---|
| Great welcome bonus. | The website interface could benefit from reduced loading times. |
| Profit boosts. | There could be more event-related promos. |
| Reputable entertainment brands from various industries. |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+
4. PricedUp.Bet
PricedUp.Bet is another new entrant in the UK market. This betting app takes the spotlight with "Pushes" that grant players odds boosts. Horse racing and football markets are the frontrunners of PricedUp's sportsbook and there's also a casino section that punters can switch to at any time.
While the welcome bonus could be improved, PricedUp is still a decent alternative for those looking for a simple platform with a keen interest on horse racing and football.
- Minimum Deposit: £5-10
- Available Payment Methods: VISA, Mastercard, Maestro, Neteller, Skrill, Google Pay, and Apple Pay.
| Pros ✅ | Cons ❌ |
|---|---|
| Odds boosts/pushes. | Weak welcome bonus. |
| Simple UI. | Could benefit from more payment methods. |
| Impressive football and horse racing markets. |
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. Free bet expires after 7 days. BeGambleAware.org. T&Cs apply.
5. Gentleman Jim
The Gentleman Jim app has one of the most fun names for a betting platform. This true gentleman of an app covers a variety of sports while focusing on horse and greyhound racing. The iOS and Android apps for Gentleman Jim are quite optimized.
The number of promos and offers on Gentleman Jim will likely increase over time, and the platform features robust bet builders. The Gentleman Jim also impressed us with its social media customer support team, which is active on X (formerly Twitter,) Facebook, and Instagram.
- Minimum Deposit: £10
- Available Payment Methods: VISA, Mastercard, Debit Cards.
| Pros ✅ | Cons ❌ |
|---|---|
| Social media support team. | Lack of niche markets, like esports. |
| Bet builder with options. | Could use more payment options. |
| Great app design. |
T&Cs apply.
6. NRG Bet
The NRG Bet app is a simple yet elegant alternative that excels in in-play betting options. The easy-to-use UI makes navigating the app easy and uses features like the bet builder.
We especially like the in-play graphics on the NRG app, and the current sportsbook covers all the major sports around the world. While more can always be added, NRG can benefit more from a competitive welcome offer as the current one might not have the best return compared to its competitors.
- Minimum Deposit: £20
- Available Payment Methods: VISA, Mastercard, and Debit Cards.
| Pros ✅ | Cons ❌ |
|---|---|
| Simple UI and design. | Could benefit from a more generous welcome offer. |
| Decent in-play betting sections. | Needs more payment methods. |
| Great app design. |
UK Only, 18+, Sign Up using the Promo Code b20g10 and make a minimum deposit of £20. Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. T&Cs apply
7. AK Bets
The AK Bets app has been about improvements, which allowed it to catch up to its competition despite entering the market late. AK Bets owes much of its success to its extensive football coverage and daily specials.
The AK Bets mobile app features a user-friendly interface, and there are even live streaming options, especially for horse racing. While the platform provides a solid experience for punters, it could benefit from more promos and offers both for existing and new users.
- Minimum Deposit: £10
- Available Payment Methods: VISA, Mastercard, Bank Transfers, and Cheque
| Pros ✅ | Cons ❌ |
|---|---|
| Great football section. | Lack of welcome offer. |
| Live streaming options. | Use a few more payment options for better onboarding. |
| Fast mobile app. |
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum three selections) and AK Bets will boost the profit gained on that initial bet by 25 percent in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
8. Planet Sport Bet
The Planet Sport Bet app is an excellent choice for active punters who go through the odds almost daily. The main reason behind this is Planet Sport Bet's daily promos and offers. The football coverage is superb, and there's plenty of alternative content on the platform, too, like preview videos and tips.
Planet Sport Bet has a bet builder, and punters can also tune into UK and Irish horse racing live streams on the platform. Planet Sport Bet can certainly benefit from more promos and offers, but it's still a solid platform.
- Minimum Deposit: £10
- Available Payment Methods: Mastercard, VISA, Bank Transfer, and Cheque
| Pros ✅ | Cons ❌ |
|---|---|
| Easily accessible alternative content like tips. | Needs more payment options. |
| Daily promos. | Lack of a competitive welcome bonus. |
| Impressive football coverage. |
Place an all-correct cash pre-match 5+ match accumulator on Sports, where each selection has minimum odds of 1/5 (1.2) or greater, and get up to a 50 percent cash bonus boost to your winnings. New & Existing customers: 18+, UK & Ireland only. T&Cs Apply.
9. Betgrouse
The Betgrouse app is a splendid all-rounder with 40+ sports available on its platform. In addition to football, Betgrouse also excels at American sports with plenty of bet boosts to enhance the overall UX on the platform.
Considering the number of available betting options and the casino integration, the Betgrouse app has become a one-stop shop. There's still room for more innovative and active promos on the platform, though, as they would complement the price boosts nicely.
- Minimum Deposit: £10
- Available Payment Methods: VISA, Mastercard, PayPal, Bank Transfer, Trustly, Skrill, AstroPay, MuchBetter, and Paysafecard.
| Pros ✅ | Cons ❌ |
|---|---|
| Price boosts | Could benefit from a more competitive welcome offer. |
| Decent coverage of American sports leagues like the NBA and NFL. | Lack of innovative promos. |
| Great integration with the casino section. |
New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.
10. MoGoBet
MoGoBet used to be Brightstar Casino, and the rebrand combined the platform's robust casino section with a vast sportsbook. The MoGoBet app is only available on Android, so iOS users will have to use the platform's mobile website. Despite the limited availability, MoGoBet's welcome bonus and its variety in payment options allowed it to snatch a spot on our list.
- Minimum Deposit: £5
- Available Payment Methods: Debit Card, Bank Transfers.
| Pros ✅ | Cons ❌ |
|---|---|
| Variety of payment options. | Withdrawal fees. |
| Good app design. | No iOS app. |
| The odds are competitive. |
New Players Only. Minimum stake £30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.Full Terms apply.
How we created this list of the best small betting apps
New and smaller betting apps launch frequently in the UK market. This allows us to try and assess a wide range of options regularly. Our focus is always on the regulated and approved betting apps, and our experiences have sharpened our ability to identify the best ones.
While putting together this list, we assessed each app based on:
Welcome offers
User experience
Sportsbook range
Payment options
Customer support experience
What makes small betting apps better than popular alternatives?
Established betting apps like Bet365, Betfair, and Paddy Power are some of the toughest competition anyone can ask for. These platforms are filled with offers and also features that punters love to use.
At first glance, using small betting apps may seem unnecessary at first, but some new betting apps go the extra mile to attract/retain users. Small betting apps can be better than popular alternatives because of more creative and active promotions alongside their niche sports coverages.
Small Betting Apps FAQs
Yes, it is safe to bet with new bookmakers as long as they are licensed by the UK Gambling Commission. Licensed betting apps follow strict regulations to ensure fair play, secure transactions, and responsible gambling measures.
New betting sites can be better than established bookmakers for promotions and offering niche sports markets. However, established bookmakers may have have a larger selection of features.
Small betting apps can be great alternatives for punters because they can offer better odds, more creative promotions, and a user-friendly experience. Small betting apps can focus on specific sports or features that larger platforms may overlook, making them a great option for punters looking for something different.
Yes, small betting apps that are properly licensed and regulated can be considered trustworthy. Many smaller betting apps also use the same payment providers and security measures as major brands.
Yes, small betting apps can provide better promotions than larger bookmakers to attract new users. These promos may include higher welcome bonuses, free bets, enhanced odds, and regular rewards for existing customers.
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