App | Bonus Description | Link | |||
---|---|---|---|---|---|
#1 |
Up to £25 in Free Bets |
New customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly. | |||
#2 |
Bet £10 get £30 in Free Bets |
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | |||
#3 |
Bet £10 Get £40 in bet bonuses |
18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply. | |||
#4 |
Bet £10 Get £40 in Bonuses |
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. Full T&Cs Apply. | |||
#5 |
Get £10 in Free Bets |
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply | |||
#6 |
Bet £10 to Get £40 in Free Bets |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+ | |||
#7 |
Bet £10 Get £20 Plus 50 Free Spins |
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. GambleAware.org. T&Cs apply. | |||
#8 |
Bet £10 Get a £30 Surprise Bet |
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly. | |||
#9 |
Bet £10 get £30 in Free Bets |
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. T&Cs apply. 18+ GambleAware.org. | |||
#10 |
Bet £10 Get £20 in Bonuses |
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days gambleaware.org | Please gamble responsibly |
Top 10 Betting Apps like Bet365 in 2025

The Bet365 app is often considered as the best platform to bet on sports with its comprehensive market coverage, live streaming, and user-friendly interface. However, it isn't the only game in town as there are plenty of betting apps similar to Bet365.
There are several standout betting sites like Bet365, each offering different promos or fresher designs. Below, you’ll find our picks for best Bet365 alternatives that feature user-friendly interfaces, and have solid reputations as they are all fully licensed. All of these alternatives have a place in our app drawers since our choice for the day can change depending on sport, or even welcome bonuses.

1. Paddy Power
The Paddy Power app is a great alternative to Bet365. The app features an easy-to-use design, while it also excels when it comes to horse racing and football coverage. The odds on the platform are competitive and you can frequently stumble upon event-specific promos.
Paddy Power has a high-value and a more accessible welcome bonus, which also makes it one of the best betting apps with a five pound minimum deposit. Such lower requirements for bonuses allows more punters to onboard the platform and this has been the case with Paddy Power, especially when combined with the app’s fast verification process.
Pros ✅ | Cons ❌ |
---|---|
Quick verification system | Could come off as too UK-focused |
Instantaneous withdrawals for select methods | Welcome bonus used to be even better |
Active and engaging promos |
New customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly.

2. William Hill
The William Hill is rather similar to Bet365 with its great odds, varying offer/bonuses, and also live streaming options. While it’s difficult to replicate the bet builder experience on Bet365, William Hill checks the rest of the boxes to become a solid competitor.
William Hill features a decent welcome bonus and there are plenty of sports-specific offers to claim for existing users on the platform. Bet boosts for greyhounds and horse racing on William Hill are also quite appealing, even more so if you’re also planning to watch the races on the platform.
Pros ✅ | Cons ❌ |
---|---|
Great odds | It can be difficult to use outside of the UK due to restrictions |
Bet boosts and active promos | Lack of support for certain ewallets, like Skrill and Neteller |
Excellent live streaming coverage |
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

3. Unibet
Unibet is a betting site quite similar to Bet365 in a few aspects. From excellent odds to an extensive live streaming coverage, Unibet has it all, and it’s also supported in many countries, which makes it even more accessible.
Unibet has a generous welcome offer, and the app has a large sportsbook that also supports live betting. The stats and graphs that accompany the in-play betting experience also deserve praise, as they contribute greatly toward making Unibet a fierce Bet365 competitor.
Pros ✅ | Cons ❌ |
---|---|
Easy-to-navigate interface | May not have the best odds for more niche categories |
Competitive odds for popular sports | Noticeably slow request-a-bet process |
Commendable customer service experience |
18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.

4. Tote
When punters start thinking about betting sites similar to Bet365, Tote also comes to mind. Tote has been the go-to destination of many punters who specialise in horse racing markets, and it takes the spotlight with unique features like pool betting and fantasy games.
Tote’s sign up bonus is rather compelling. The mobile app and the desktop version of Tote feature robust user interfaces that are quite simple to use.
Pros ✅ | Cons ❌ |
---|---|
Decent sign up offer | Could benefit from adding more payment options |
Great UI and UX | Casino section could feel a bit limited compared to competitors |
Plethora of horse racing markets |
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. Full T&Cs Apply.

5. Betway
While some big names in the betting industry may scale back in niche market offerings, Betway does the complete opposite. The Betway app has one of the best esports coverage, and this approach makes it a solid competitor of Bet365.
Betway has a modest welcome bonus and the app is also a decent choice for punters who frequently travel outside of the UK as it’s available, thanks to its international availability.
Pros ✅ | Cons ❌ |
---|---|
International availability | The design could use a refresh |
Wide sportsbook | Customer service experience could use a more personal touch |
Welcome bonus could be better |
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply

6. BetMGM
The BetMGM app entered the UK market much later than its competition, but it closed the gap quickly. The entertainment giant hit the ground running with a wide sportsbook and plenty of active promotions for existing users.
The BetMGM’s welcome bonus offers decent value and there are also plenty of profit boosts to take advantage of throughout the app, which helps it become a Bet365 alternative. BetMGM’s in-play options are also high up there, especially for tennis and NBA.
Pros ✅ | Cons ❌ |
---|---|
Global and reputable brand | Bet builder could use improvements |
Generous welcome bonus | The website may take slightly longer to load at times |
Decent promos and bet boosts |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+

7. Midnite
The Midnite app emerges as a Bet365 competitor with its modern interface. Midnite generally takes the spotlight with its esports coverage, but the app also has a solid coverage for football.
At the time of writing, Midnite has a diverse welcome offer which combines free bets and spins. This could change later on, however, considering the UK’s gambling regulations, new initiatives and changes.
Pros ✅ | Cons ❌ |
---|---|
Football odds boosts | Some niche categories may lack available betting markets |
Superb esports coverage | Traditional categories could use improvements |
Robust iOS and Android mobile apps |
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. GambleAware.org. T&Cs apply.

8. Kwiff
Kwiff is another modern app that rivals Bet365. Unlike other platforms, Kwiff prioritises its mobile app, so it offers a noticeably smoother experience compared to its competitors. Kwiff’s unique feature is “supercharge,” a feature that greatly increases odds on random occasions. This makes Kwiff quite fun to use.
Kwiff’s welcome offer is appealing and you can jump straight into outright betting, or in-play action after claiming it.
Pros ✅ | Cons ❌ |
---|---|
Supercharge odds boosts | The sportsbook could feel limited compared to bigger names |
Optimised mobile experience | Some featured categories may lack betting market variety |
Decent welcome bonus |
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

9. BetUK
The BetUK app can be considered similar to Bet365 as it also features a detailed casino section. This is another platform that prioritises the mobile app over its website and the smooth user experience reflects this. BetUK’s sportsbook is also extensive and the bet builder experience is commendable as well.
BetUK’s welcome offer is of decent value. While BetUK supports PayPal and Apple Pay when it comes to ewallets, it can certainly benefit from expanding its selection of payment methods.
Pros ✅ | Cons ❌ |
---|---|
Excellent odds | Could benefit from adding more payment options |
Decent mobile interface | It needs more active promos during prime-time events |
Appealing welcome bonus |
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. T&Cs apply. 18+ GambleAware.org.

10. Parimatch
The Parimatch app’s getting closer to matching Bet365’s global availability. The platform entered the UK with numerous partnerships in the Premier League, which gave it a nice boost when it comes to attracting new users.
Parimatch’s welcome bonus isn't the most competitive, but the platform makes up for the difference with odds boosts. The sportsbook features more than 30 sports and Parimatch also hosts event, and sport specific promos for existing users.
Pros ✅ | Cons ❌ |
---|---|
Wide sportsbook | Limited availability for live streaming services. |
Decent coverage of niche sports | It takes some time to get used to the app |
Active partnerships with UK football teams |
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days gambleaware.org | Please gamble responsibly
What Makes a Betting App Similar to Bet365

Betting apps that are similar to Bet365 often replicate the strengths and core features of the platform. Here’s a breakdown of how we define a “Bet365-like” experience, so you can understand how the apps listed above match up:
Extensive Sports Coverage: Bet365 is known for covering a vast number of sports and events. For that reason, apps with wide sportsbooks become natural competitors to Bet365.
Live Streaming Options: Bet365 offers a lot of variety when it comes to live streaming options. Apps that match the same level of availability when it comes to live streams also become Bet365 alternatives.
Bet builder and other features: Bet365’s bet builder is a fan favourite and platforms with flexible bet-building tools can be considered similar to Bet365.
Promotions & Bonuses: Bet365 provides value with welcome bonuses and ongoing promos. Other platforms also keep up with sign up offers and regular bet boosts so they can keep up with Bet365.
User-Friendly Mobile App: Bet365’s mobile interface is fast, clean, and easy to navigate. Other platforms often look to optimise their apps to ensure they also provide a seamless experience, like Bet365.
Similar Betting Apps to Bet365 FAQs
Bet365 was founded in the UK with its headquarters currently located in Stoke-on-Trent, England.
Bet365 is one of the most popular betting apps due to its robust interface and wide sportsbook. In addition to these, Bet365 often features competitive promos and welcome offers, which makes it a prime destination for beginners as well.
The BoyleSports app offers a similar bet builder experience to Bet365. While it's relatively challenging to replicate the same experience, the two are rather close.
No, Betway and Bet365 aren't the same platform, and they're also owned by different companies, meaning they have no ties to eachother.